We joyfully celebrated the graduation of our non-thesis Social Media and Digital Communication Master’s Program students! Additionally, we are proud to announce that the top graduate from our Gr...
Program Qualifications
Non-Thesis Master's Program in Social Media and Digital Communication
01
Being able to use social media in terms of studies in communication science, business management, marketing/marketing communication, sociology, psychology, social psychology, organizational psychology, economics, information communication technologies, research-statistics, cultural studies, art and aesthetics, etc.
02
Being able to have conceptual knowledge about information and communication technologies and to use this knowledge both theoretically and practically.
03
Being able to understand concepts, processes, and strategic management practices related to social media and its management.
04
Being able to read the cultural, artistic, political, and social reflections of social media on society.
05
Being able to think strategically about social media and related fields, and to carry out the strategic digital communication management process that includes research, planning, implementation, and evaluation stages based on stakeholder analysis.
06
Being able to scan national and international Turkish and foreign literature on social media and communication fields, and being able to access up-to-date information related to the discipline.
07
Being able to analyze the development of social media and its global impacts.
08
Being able to recognize traditional and new media environments and distinguish their similarities and differences.
09
Being able to evaluate social media based on critical thinking and analyze the controversial aspects of its applications.
10
Being able to collect, analyze, and reach conclusions based on data related to social sciences and use these results in social media management processes.
11
Being able to perform social media monitoring processes and applications.
12
Being able to follow cultural and contemporary approaches, changes, trends, problems, and events in the national and international context and form opinions and offer solutions from the perspective of social media management.
13
Being able to manage agenda, topics, events, and crisis processes during real-time content production in digital environments.
14
Being able to design, implement and evaluate social media campaigns in terms of corporate communication.
