Master's Degree (Non-Thesis) in Social Media and Digital Communication

This course introduces the definition of science and examines its fundamental functions, characteristics, and sources. In addition, it focuses on the basic assumptions underlying the scientific method, the stages of scientific inquiry, and different types of research.

Platforms and devices connected to digital networks are having an increasingly significant impact on societies and cultures through their continuous interactivity. As these effects become integrated into everyday practices, they gradually become less visible. This course encourages students to explore how their individual uses of the internet may differ from those of others and what these differences mean for digital culture. Students also examine the interaction between technology and society from various perspectives and critically analyze digital culture at a conceptual level.

This course focuses on digital content production and practices for social media. It examines fundamental principles and design approaches to consider during content production, the outcomes and effects of content creation, and related subjects such as media and marketing.

The course aims to provide students with knowledge of digital marketing in an increasingly globalized marketplace. It explores various topics, including digital platforms, e-business management, and the dynamics and trends of digital marketing. Its objective is to offer learners the opportunity to examine emerging trends that may shape the future of marketing through social networks.

Within the scope of this course, students gain knowledge of the concept of technology, different approaches to technology, new communication technologies and the internet, the relationship between the internet and democracy, new communication technologies and journalism, the historical development of internet journalism, comparisons between traditional and online journalism, and the fundamental characteristics of online journalism. The course also examines Web 2.0 in journalism, the role of social media in news production, the history of blogs, examples of blogging practices, and blog writing.

This course covers the definitions of big data, network analysis, network theory, and data analytics. Learners are introduced to concepts related to data and data types, data storage, access, manipulation, and data analytics.

In this course, students become familiar with critical theories and examine the development of digital media within the framework of these theories. The course aims to enable students to make observations about digital culture produced and circulated globally through social media and to synthesize these observations with their knowledge of critical theories in order to develop a deeper understanding of digital media.

This course aims to introduce students to key concepts in scientific research project preparation, including literature review, originality and innovative contributions, scientific methodology, work schedules and timelines, project resource planning, and related topics. It also aims to provide students with practical experience in preparing scientific project proposals in accordance with project evaluation criteria and to facilitate the transformation of undergraduate graduation theses into scientific research projects.

This course provides a general overview of the role of social communication as it continues to evolve by adapting to existing and emerging digital technologies. It also offers learners an opportunity to recognize how communication ecology, information technology, and communication formats operate and interact within social structures.

By the end of this course, students are expected to interpret innovative developments in the media, agency, and advertising sectors, develop digital marketing plans that respond to brands' needs, and learn different forms of digital advertising in order to create more effective marketing campaigns. The course examines strategies developed for advertising and promotional campaigns conducted through social media and addresses the design of campaigns tailored to specific target audiences.

This course discusses how research conducted through social media, one of the most important media environments for organizations, can be organized and managed. It also examines the processes followed in online environments within the contexts of discourse analysis and content analysis.

The use of media has a significant impact on the process of managing corporate reputation. Accordingly, this course discusses how corporate reputation can be managed through social media and what processes should be followed for reputation management in online environments. The course primarily focuses on corporate reputation management and related concepts. Topics include corporate reputation management in online environments, social media platforms and digital reputation management, factors affecting online reputation, evaluation of online reputation, the role of narratives in online corporate reputation, corporate social responsibility in online reputation, and crisis management in online reputation processes. These topics are examined through contemporary examples.

This course examines the economic impacts of digital platforms and networks at local, national, and international levels. Learners are presented with various examples demonstrating how new technologies can be utilized by businesses and brands and how competitive multichannel strategies can be adopted. Through these examples, students are expected to develop a perspective informed by digital innovation.

This course focuses on adapting digital game design techniques to problems in professional and social contexts. It aims to introduce learners to gamification mechanisms, their potential, and methods for their effective use. The course also involves conducting gamification analyses in various fields, carrying out relevant case studies, examining the gamification strategies of different actors, and discussing problems arising from gamification practices.

This course focuses on internet-based collaboration and innovation. It examines how the internet has reshaped the ways people establish relationships and collaborate with others. Topics include environments for collaboration, methods for using and strengthening internet-based collaboration, and participation in and management of collaborative processes.

This course aims to establish the theoretical foundations for investigating and understanding the relationship between digital data and society. Its primary focus is on digital data practices and how these are shaped by sociocultural, political, and subjective factors. Students are introduced to key concepts and theoretical frameworks from an interdisciplinary perspective and engage with them through seminars and independent study. Assessment consists of a creative data project and a written essay.